Your mission is to help the CEO expand the number of accounts buying native, branded video content.
The public is skeptical about social media and online advertising. We're seeking a seasoned brand and media strategist to kindle better conversations with brands as we collaborate toward more original branded content. Three goals can guide our work together:
1. Grow Opportunities for Good* Business
Collaborate with the CEO to locate good* brands
Stay in relational contact with brand leaders
Pitch + sell content
Develop compelling case studies
*good for business, humanity, insights, neighborhoods & high-fives
2. Uncover Brand Insights
Oversee market and brand research
Understand true brand needs and brief them elegantly
Collaborate with Creative Team to uncover brand insights
Imagine smart content strategies with Creative team
3. Develop Media Strategies & Buys
Develop media strategies & coordinate media spends
Develop effective press & media relationships
Oversee content releases
Create buzz around the work, for brands + Fancy
Your mission is to nurture a sustainable ecosystem of good* video production here in Chattanooga.
You are our primary producer. You also manage producers far & near.
Our costs of production can be lower and our margins higher than most places, especially as we nurture our community of crew, actors, editors, producers & creators. You grow and smoothly manage these resources and connections, enhancing Fancy's Production Capability.
Three goals can guide our work together:
1. Nurture Talent
Grow our base of qualified talent, crew and creators
Coordinate and develop talent
Negotiate and book crews and line producers
Produce on set (lead a platoon)
2. Steward Resources
Build project estimates with Executive Producer
Handle logistics, travel, music & VO, design, stock and shipments, invoices and receipts, aiming at sustainability and profit
Actualize budgets
3. Steward Time
Build and share project schedules
Manage team workload and time estimates
